Beverage
Put your brand in front of the right audience, at the heart of Milan's cocktail culture: engaged, on-target consumers.
Spirits · Soft drinks · Premium water · Vermouth
Sponsor · Partnerships Open
Thirty Milan bars.
Ten days
of cocktails.
Beverage, tech, and mobility meet in Milan. We offer partners a premium audience, a curated environment, and category exclusivity.
Let's talk → 1,000+ Expected attendees
TBA Partner bars
10 Festival evenings
25–40 Primary age range
The model and the numbers
A proven format.
Finally in Milan.
CocktailX Munich validated the model: a bar-hopping festival with a single pass, year-on-year growth, a loyal community of enthusiasts.
The Model: A proven, successful format — a bar-hopping festival with a single pass, growing year on year with a loyal community of enthusiasts.
The Paradox: Milan has Italy's most advanced cocktail culture, and no festival to match it. Until now.
The Opportunity: The first edition is where the foundation gets built. Getting in now means showing Milan this event was always going to happen.
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CocktailX Munich · growth by edition
| Edition | Bars | Attendees |
|---|---|---|
| 1st edition | 18 | 600 |
| 3rd edition | 45 | 2,400 |
| 5th edition | 80 | 6,000 |
Milano
4th cocktail market in Europe · YoY growth +18%
Partnership categories
Three categories.
One complete experience.
Tech
Integrate your services into an ecosystem of users aged 25–40: urban, early-adopter, high tech affinity.
Apps · Booking · Payments · Digital services
Mobility
Premium transport, car sharing, urban mobility services. MCD guests move between quartieri every evening — a unique opportunity.
Car sharing · Premium taxi · E-scooters · Urban mobility
Sponsorship opportunities
More than a logo
and impressions.
Your products in the recipes
Your products go into the signature cocktail recipes of partner bars. Real presence — not just visual.
Direct engagement
Your brand is present in the app. Access reviews and real-time engagement data.
Unique consumption data
Real data on consumption and audience preferences. Collected during the festival, anonymised and structured.
The partner app
Real data.
Measurable value.
An offline event powered by technology. We capture meaningful data and activate attendees directly.
Tracked links
On every product used in partner bar recipes. Full interaction tracking.
Surveys
Measure awareness and consumption preferences directly among attendees.
Data collection
Real consumption and traffic data from festival evenings. Anonymised and structured.
In-app placement
Strategic positioning for direct activation on your products and services.
Expression of interest
Leave your details. The founder will reply personally to set up a call.
FAQ
Questions.
Two lines each.
What partnership formats are available?
Logo in-app, product placement on cocktail pages, co-branded masterclasses, MCD social coverage, physical presence during evenings. Packages are defined on a call.
Is there category exclusivity?
Yes. For each category (beverage, tech, mobility), we aim for one principal partner. First in gets the category exclusive.
What is the deadline to close a partnership?
Principal partnerships need to close by December 2026 to be integrated across all pre-festival communications.
What's the minimum investment?
There's no public rate card. The call is where we understand your brand's goals and build a package that makes sense. Let's talk.